Pace Logo
Urbanism works when it creates a journey as desirable as the destination.

– Paul Goldberger

Project Brief

How can Google help you realize what you imagine to be a better life?

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  • Lean UX
  • 10 Weeks
  • 4 Partners
  • 1 Solution

Team Members

Aaron Pompei

Major: Interactive Design

Team Role
  • Design Research
  • Interaction Design
  • Prototyping
  • Motion Graphics

Bobby Brand

Major: Industrial Design

Team Role
  • Design Research
  • Product Design
  • User Testing

Edgar Esperjo

Major: Service Design

Team Role
  • Interface Design
  • Service Design

Kate Johnson

Major: Graphic Design

Team Role
  • Graphic Design
  • Branding

Understanding: Empathize

Secondary research using journal articles on walkability, wayfinding, pedestrian navigation, and information requirements.
Qualitative research, observing individuals navigation, walking, and biking behavior in relation to the traffic.
Qualitative research, observing individuals navigation, walking, and biking behavior in relation to the traffic.
Qualitative research, observing individuals navigation, walking, and biking behavior in relation to the traffic.
Quanitative research, interviewing residents and students about walking expereinces and needs and desires.
Quanitative research, interviewing residents and students about walking expereinces and needs and desires.

Secondary Research

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Contextual Research

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Qualitative Research

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Forming groups of similar data collected from research.
Grouping similar data points to form insights.

Findings and Insights

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  • Mlkshk irony flannel squid viral lumbersexual, YOLO everyday carry organic humblebrag stumptown.
  • Mlkshk irony flannel squid viral lumbersexual, YOLO everyday carry organic humblebrag stumptown.
  • Mlkshk irony flannel squid viral lumbersexual, YOLO everyday carry organic humblebrag stumptown.

Understand: Define

User persona Bella designed from interview data.

User Needs

Productivity and well being should not be oppositional ideals as the later can have greater effect to increase the other. By connecting data from personal productivity sources and civic sources we can create more holistic oppotunities for individuals to optimize their daily routine and enhance its expereince by connecting with the individuals' inate desire to reduce stress, increase safety, and for empowerment with a larger civic voice.

User Desires

Productivity and well being should not be oppositional ideals as the later can have greater effect to increase the other. By connecting data from personal productivity sources and civic sources we can create more holistic oppotunities for individuals to optimize their daily routine and enhance its expereince by connecting with the individuals' inate desire to reduce stress, increase safety, and for empowerment with a larger civic voice.

Decide: Ideate

User empathy map.
User journey map.

Building User Context

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User journey map.

User Journey Map & Encounter Maps

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Qualitative research, observing individuals navigation, walking, and biking behavior in relation to the traffic.
Qualitative research, observing individuals navigation, walking, and biking behavior in relation to the traffic.
Qualitative research, observing individuals navigation, walking, and biking behavior in relation to the traffic.

Going To Work

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Crossing a Large Intersection

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Cathing Walk Signals

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Prototype

Concept sketches of specific application features to communicate function and interface.
Concept sketches of specific application features to communicate function and interface.

Concept Sketches

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Digital lo-fi mockup of user interface for choosing a route in the Pace application.
Digital lo-fi mockup of user interface for walk signal notifications.
Digital lo-fi mockup of user interface for reporting issues to the city.

Choosing a Route

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Walking Signal Notification

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Incident Reporting

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Prototype: Validate

Conducting prototype testing with target user group.
Conducting usability testing with target user group.

Collecting User Feedback

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Interactive Prototype

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High-fidelity Prototype Demo